Yesterday, 12:04 PM
Real case study: we moved a 22,000-member forum from the root domain to /forum while relaunching the root as a product home. Here's exactly what we did to Google — and what happened:
Result: zero traffic cliff, rankings transferred, and the root home started ranking for product queries.
Audit your own site free with our SEO X-Ray (25+ checks, 0–100 score) — or hire the team that did this at DF Studio.
Questions about your own migration? Ask below 👇
- 301 map first — every old forum URL → /forum/... with permanent redirects (2,671 redirects absorbed in month one).
- bburl + canonicals — one canonical home per page, no duplicates.
- Sitemap resubmission — new sitemap-index submitted in Search Console within 24h.
- Robots hygiene — blocked admin/cache/member areas, allowed thread/forum pages.
- Monitored 404s — weekly sweep; every new 404 got a redirect or page.
Result: zero traffic cliff, rankings transferred, and the root home started ranking for product queries.
Audit your own site free with our SEO X-Ray (25+ checks, 0–100 score) — or hire the team that did this at DF Studio.
Questions about your own migration? Ask below 👇
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